At RebelMouse, we consider search engine optimization( SEO) to be just as important as site performance and content distribution. The media giants are always in a tug-of-war struggle, and when Google has the upper hand, it means less dependency on platforms and (hopefully) more pageviews for your site. Part of the way we optimize our sites for SEO is not only in how HTML is structured, but ensuring HTML passes Google's preferred formatting for key metadata.
Understanding Structured Data
It's not just about being fast. Google rewards sites that have well-structured data, too. The search engine even has its own support and integration
guidelines around it, and you can test your data using their Rich Text Test. By following these rules, you're giving the search engine explicit clues about the meaning of a page. Structured data is a standardized format for providing information about a page and classifying its content. For example, on a recipe page, these classifying components could be ingredients, cooking time, temperature, and nutritional information.
Google uses structured data that it finds across websites to understand the content of a page, as well as to gather information about the web and the world in general. For more on what structured data entails,
click here.
Out-of-the-Box Integrations
Every RebelMouse site automatically populates key structured data so that Google can better understand your site. This, in turn, optimizes your pages to win in search results. Our out-of-the-box integration populates all the standard schema data with information about article content. This works on desktop and mobile web, and the data also gets populated for Google AMP.
Here's a
live example of just how organized a RebelMouse article page is right from the start.
JSON-LD is Google's supported format for passing structured data into their system. This is widely accepted across the open web, and can be very useful in partnership deals as well.
Our structured data integration includes the
@urlTemplate attribute:
This attribute adds a search bar to your site on Google Search's results page:
From Google
The
@CollectionPage attribute is automatically assigned to section and tag pages because they have multiple articles. A Collection Page won't be eligible for Google's rich results, but they likely contain valuable information that is eligible. These can also be product landing pages or an FAQ section on your site. Click here for more information.
Social profile links are marked in your structured data as
@sameAs attributes:
Also note that we automatically detail out the information associated with the author of an article within your structured data:
The URL that you see above is the URL for the author's bio page, and the description is the actual biography that's been entered on that page. The data is pulled automatically to fill in the structured data.
Use the Schema_org Element to Change the Structured Data of Any Page
With the
<schema_org_data/> element, you can easily override the default page type, which is set as NewsArticle, to better reflect the purpose of the page. For example, you can use this element if your posts are for products or events and you would like the structured data type to match the post content.
To do this, simply add an
HTML element in Layout & Design Tool. Then, use Code Mode to insert the <schema_org_data/> element and place your schema object there. This works for post and section pages as well.
Extending Custom Fields Into Structured Data
It's simple to take any custom fields you're using on posts to populate categories like places, reviews, products, and maps.
Some sites may have e-commerce or location data associated with articles. On RebelMouse, you can configure our Layout & Design Tool to easily output this data using custom HTML that follows the logic below:
For more information on how RebelMouse handles structured data and how to refine your search strategy, contact
support@rebelmouse.com or your account manager today.
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User
Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.
Tim Grieve
Executive Editor Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen my Managing Editor in 2021! Thank you.
Nick Smith
CEO Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service has been impeccable.
Douglas Fischer
Executive Director Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch right away.
Susan Hassler
Editor Emeritus IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform met all our expectations and we love the technology. We are positive about the future of our site and look forward to improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.
David Nguyen
Senior Director of Digital Marketing Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.