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Spotlight Content with Facebook Tabs

If you're running a contest or special campaign, or want to spotlight specific content, you can add a tab to your Facebook Page that looks like this:

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New Embed Options for RebelMouse’s Amazon Integration

Designed to be an always modern CMS, our platform is constantly expanding as we continuously update elements of our product to provide even more options for content creators. For example, our Add Media Bar is full of elegant media integrations to make each article more dynamic.

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New Elements to Style SEO Links at Bottom of Articles

The team has pushed out a new update to our Layout & Design tool that is a styling improvement for our "From Around the Web" SEO feature we have in Entry Editor.

When you add a search phrase you want to win, you get offered two types of links: one from other sources, and the other from your own site.

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New: Updates to Version History + Diffs Tool

RebelMouse is always on a mission to empower content teams big and small, because creating engaging communities takes organized collaboration. This is why we've recently made some upgrades to our Version History tool to give users a full snapshot of the path to publish.

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Stay GDPR Compliant With RebelMouse Features

When GDPR went into effect in the EU on May 25, 2018, all platforms, developers, and publishers made an effort to comply and achieve exactly what the 99 articles and 11 chapters of the regulation requires.

We were no different. We've updated our platform in several areas to ensure all of our clients are covered. Here's a breakdown of the features we offer to help keep you compliant:

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New: RebelMouse Now Converts Images to WebP

At the start of 2019, we announced that performance would be our top priority of the year. At RebelMouse, we're traffic junkies that work every day to make sure our clients have the best-performing sites on the open web, often beating out industry giants on speed.

Our latest upgrade takes this mission one step further. We've switched to Google's WebP for image formatting and resizing. This means we'll be converting all GIF, JPEG, and PNG images to Google's next-generation image format.

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New! Update to 404 URL Tracking on RebelMouse

A 404 appears when your site isn't communicating properly with a server and an error page is delivered to your reader. Recently, RebelMouse deployed an update to better address how we track 404 pages on sites we power.

Previously, Google Analytics tracked 404 pages as if they were normal posts. This is because even if an article was deleted, the URL was still visible. For example, if your deleted post title was "Anne lives in Texas," Google would still crawl that headline.

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Google News Sitemaps on RebelMouse

RebelMouse supports Google News sitemaps. Google has specifications for how articles get treated in the Google News sitemap.

A sitemap is a file where you list the webpages of your site that tells Google and other search engines about the organization of your site's content. Search engine web crawlers like Googlebot read this file so your site gets crawled intelligently.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Natively Test Across Multiple Dimensions With Core KPI Measurements

Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. One of the biggest problems we observed while studying CMS platforms in our space was that creative teams were forced to test a "new design" or a "redesign," jamming a ton of very interesting decisions into one. The amount of lost opportunities to quickly build and test great ideas across the industry is staggering.

We're proud of how we've solved this problem with our Layout & Design tool. Any idea can easily be built out from the base of an existing one. You can be knee-deep in the middle of redesign work and then quickly pause for a moment go test a variant of an idea with users or colleagues.

For creative environments to stay focused while being enabled with this type of creative capacity, it's vital that all ideas end up getting measured. An idea might sound awesome to the group or a team member, but it may not always perform. All of the variant testing we enable is measured against the core KPIs that were established at launch by default. So pages per session, bounce rates, total engagement, and conversion goals are all easy to measure for your exact mission.

Knowing that this data will get measured also has a huge impact on how meetings end up being conducted and creative ideas are expressed. It's often easier to be passionate about the importance of a new idea when you know there will be no hard measures of its performance, and those are the types of creative ideas and passions that often misalign with actual growth. When teams know every test can and will be tested against core KPIs, it keeps everyone's creative energy focused on actually moving the needle.

In addition to all these elements, we've discovered that dynamic multivariate testing has to happen across the site and existing users. Testing should also be based on traffic sources. For example, Facebook has declared fullscreen ad pop-ups to be an obtrusive user interface, and is heavily penalizing sites for it. However, that's very often the most premium and desperately needed source of revenue for a media site. On RebelMouse, we enable you to serve different layouts (and variants of those layouts) to Facebook so that you can keep that premium revenue, but serve it safely away from Facebook. The creative potential — when you understand how to test variants with our platform — is unlimited.

We always think about happiness at RebelMouse, and this feature has made our clients very happy. But it's not just because of the growth it creates. It's also the positive structure it gives teams to not only work with each other, but grow strong creatively together.

Request a proposal today to learn more about multivariate testing that works.

New URL Structure for Communities and Users

If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.


If you have "Collaborate" access in GA, you can create either shared or private annotations. If you have "Read and Analyze" access only, your annotations will be private by default, and only viewable by your user account.

You also have the option to edit and delete annotations, and can also star ones of particular importance. Here is a step-by-step tutorial of how to create them.

Instructions

1. Click the small tab below the timeline indicated by an arrow.
2. Click the "+ Create new annotation" link.
3. Select the date for the annotation.

4. Enter the note.
5. Select the visibility of the annotation (if you have "Read and Analyze" access you will only be able to create private annotations).
6. Click the "Save" button.

Why You Should Use Annotations

Let's go through an example scenario. One week ago, you placed a new ad on your article page and forgot about it. Since then, the bounce rate on your site has spiked. This jump is a clear indicator that something has changed, but you're not sure what it could be. If you were to have made an annotation in GA for the ad on the day it was placed, you would now be able to easily pinpoint the ad placement in your article page as the most likely cause of the spike.

An example GA report showing a sustained peak on March 22 and onward with an annotation placed a few days prior that explains the reason for the spike — the site officially launched on March 20.

Annotations in Google Analytics can also help your your editorial team track outcomes from changes made to their normal editorial workflow. These changes could include things such as article length, byline strategy, overall composition (like assembler layouts), or SEO strategy. The data gained from using GA annotations to track these changes can inform how editorial teams guide their content creation in the future.

Limitations of Google Analytics Annotations

  • Annotations are not included in exported GA reports (the icon will be visible on the PDF format option, but there will be no included information).
  • Annotations exist only for individual dates, and not for an entire time frame.

If you have any questions about how to set up annotations in Google Analytics and optimize them for your RebelMouse site, contact your account manager today.

Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

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How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

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Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Use 1Password to Protect Your Site

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Subscribe to Our Newsletter

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