Designed to be an always modern CMS, our platform is constantly expanding as we continuously update elements of our product to provide even more options for content creators. For example, our Add Media Bar is full of elegant media integrations to make each article more dynamic.
RebelMouse is always on a mission to empower content teams big and small, because creating
engaging communities takes organized collaboration. This is why we've recently made some upgrades to our Version History tool to give users a full snapshot of the path to publish.
When GDPR went into effect in the EU on May 25, 2018, all platforms, developers, and publishers made an effort to comply and achieve exactly what the 99 articles and 11 chapters of the regulation requires.
We were no different. We've updated our platform in several areas to ensure all of our clients are covered. Here's a breakdown of the features we offer to help keep you compliant:
At the start of 2019, we announced that performance would be our top priority of the year. At RebelMouse, we're traffic junkies that work every day to make sure our clients have the best-performing sites on the open web, often beating out industry giants on speed.
Our latest upgrade takes this mission one step further. We've switched to Google's WebP for image formatting and resizing. This means we'll be converting all GIF, JPEG, and PNG images to Google's next-generation image format.
At RebelMouse, we've always embraced the power of "big data," but we also believe the insights it offers should be broken down and made "little" again. This means that data once considered to be high-level analytics for only developers should be repackaged for content creators so they can help to move the needle on revenue and strategy.
This is important in today's digital climate because writers and social curators are in charge of every media company's greatest asset: content. They should be able to unlock the insights that are pivotal to adjusting content and social strategies to deliver repeat engagement and, in turn, conversions.
A 404 appears when your site isn't communicating properly with a server and an error page is delivered to your reader. Recently, RebelMouse deployed an update to better address how we track 404 pages on sites we power.
Previously, Google Analytics tracked 404 pages as if they were normal posts. This is because even if an article was deleted, the URL was still visible. For example, if your deleted post title was "Anne lives in Texas," Google would still crawl that headline.
RebelMouse supports Google News sitemaps. Google has specifications for how articles get treated in the Google News sitemap.
A sitemap is a file where you list the webpages of your site that tells Google and other search engines about the organization of your site's content. Search engine web crawlers like Googlebot read this file so your site gets crawled intelligently.
At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.
Natively Test Across Multiple Dimensions With Core KPI Measurements
Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. One of the biggest problems we observed while studying CMS platforms in our space was that creative teams were forced to test a "new design" or a "redesign," jamming a ton of very interesting decisions into one. The amount of lost opportunities to quickly build and test great ideas across the industry is staggering.
We're proud of how we've solved this problem with our Layout & Design tool. Any idea can easily be built out from the base of an existing one. You can be knee-deep in the middle of redesign work and then quickly pause for a moment go test a variant of an idea with users or colleagues.
For creative environments to stay focused while being enabled with this type of creative capacity, it's vital that all ideas end up getting measured. An idea might sound awesome to the group or a team member, but it may not always perform. All of the variant testing we enable is measured against the core KPIs that were established at launch by default. So pages per session, bounce rates, total engagement, and conversion goals are all easy to measure for your exact mission.
Knowing that this data will get measured also has a huge impact on how meetings end up being conducted and creative ideas are expressed. It's often easier to be passionate about the importance of a new idea when you know there will be no hard measures of its performance, and those are the types of creative ideas and passions that often misalign with actual growth. When teams know every test can and will be tested against core KPIs, it keeps everyone's creative energy focused on actually moving the needle.
In addition to all these elements, we've discovered that dynamic multivariate testing has to happen across the site and existing users. Testing should also be based on traffic sources. For example, Facebook has declared fullscreen ad pop-ups to be an obtrusive user interface, and is heavily penalizing sites for it. However, that's very often the most premium and desperately needed source of revenue for a media site. On RebelMouse, we enable you to serve different layouts (and variants of those layouts) to Facebook so that you can keep that premium revenue, but serve it safely away from Facebook. The creative potential — when you understand how to test variants with our platform — is unlimited.
We always think about happiness at RebelMouse, and this feature has made our clients very happy. But it's not just because of the growth it creates. It's also the positive structure it gives teams to not only work with each other, but grow strong creatively together.
On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our
community dashboard, which brings multiple creators together to create and share within one large content hub.
The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.
When you publish to RebelMouse, you don't just get access to a traditional CMS. You're also tapping into an online engagement platform designed to support communities. Building a creators network means your editorial team's content workflow has to operate seamlessly. And this clear path to publish is why clients on our platform can easily set up custom fields they want to show at a profile level for users in their community.
JW Player is a very popular video CMS that provides transcoding, encoding, and a sophisticated player that can be connected to DoubleClick for Publishers (DFP) and other ad-targeting systems. RebelMouse has a deep integration with the platform for our clients that have their own JW Player license.
Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.
Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.
Finally experience a search strategy that delivers.
When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20 years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page.
At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.