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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.


Tags can also be set to fire only on specific types of pages. For instance, if you have a section titled "Dogs," you can set GTM to only fire if it recognizes the pattern "funnyanimals.com/dogs."

Alternatively, you can place tags in RebelMouse's Layout & Design tool. For example, you can place a tag in the header code of your Top Bar element, or track Google Analytics using RebelMouse's native dashboard.

Should You Use Google Tag Manager?

Google Tag Manager is a very robust tool, and it makes tracking user engagement easy without any help from developers. If your site is powered by RebelMouse, we can cleanly load GTM into our Layout & Design tool. Supporting it is very simple for us, too. You can add the container code GTM gives you as a header code injection, and the accompanying <noscript> tag in the Top Bar element of your site.

Avoid Conflicts and Duplicates

Make sure you're not using a Google Analytics tag in Google Tag Manager. Our RebelMouse developers will control this through our analytics dashboard. This is also true for other analytics programs supported through our dashboard, including Comscore.

Do not leave tags plugged into GTM when putting them into RebelMouse's Layout & Design tool. This creates conflicts and results in unnecessary page speed penalties and slowdowns.

Why Use RebelMouse's Layout & Design Tool Instead of Google Tag Manager?

RebelMouse has very sophisticated methods to perform multivariate testing that results in actionable data. We can apply tags only where they're needed instead of across your entire site. For example, if you want to compare page speed with and without a tag, or test performance optimizations, these scenarios can easily be accommodated.

If you have any questions about the Google Tag Manager, contact your account manager today.

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Easily Snap RebelMouse Into Slack

RebelMouse offers a Slack integration that allows you to sync your editorial process with Slack's notifications. We can set up three events that trigger notifications:

  • Changed stages in the editorial process
  • Edited a post
  • Published a post
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A Seamless Transition: Introducing RebelMouse to New Team Members

Behind every site powered by RebelMouse, there's a team of dedicated content creators, storytellers, developers, and leaders who are working to make sure their site is growing and flourishing. Sometimes, these teams fluctuate as new members join and others leave.

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How to Use Variables to Set Colors Across Your Site

Why This Is Important

You can easily set colors for every element of your site on RebelMouse, including the color of your text, links, and headlines. Usually there's a set of 2–3 colors used across a site. But instead of hardcoding the color on every element, you can use variables to make it so that if a color needs to change, you can update it in one place instead of everywhere — making future maintenance easy.

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Learn More About RebelMouse’s High-Performing Infrastructure

To ensure every site powered by RebelMouse is high performing, secure, and optimized for user experience, we only use the best and most reliable methods to host our infrastructure. Here's a detailed look at some of the services and security measures we use every day to secure maximum stability and security for each of our sites.

Click here to learn more about what makes RebelMouse secure, stable, redundant, and high performing.

Services

Stateless services, such as application services for front end and back end tasks, are deployed within an Amazon Virtual Private Cloud (VPC) into multiple availability zones using Amazon Auto Scaling groups. Every service deployment is automated and can be done without an operator. Auto Scaling groups eliminate the need for manual recovery procedures in the event of hardware-related incidents. Additionally, Auto Scaling groups for stateless services provide the ability to balance resources according to current load.

Stateless services include:

  • Front end and back end applications
  • Background workers
  • Dedicated services for paid content and statistics

All interactions with our internal services are done via Amazon Elastic Load Balancing (ELB). Load balancing allow us to control the flow of all incoming traffic and reroute it to the group of instances that are available as necessary, which covers any networking and hardware issues. Every load balancer controls the health of the listener instance by regularly performing health checks and removing failed instances from production environments.

Load balancing and Elastic Compute Cloud (EC2) instances provide monitoring services with resource consumption data. Stateful services such as MongoDB, Redis, and Memcached are deployed within a VPC into multiple availability zones using Auto Scaling groups. Every data service has backup, recovery, and automatic failover procedures. Backup and recovery procedures are integrated into Auto Scaling groups and tested regularly.

Services performance is monitored by internal and external tools:

  • Sentry is used to track errors.
  • New Relic is used for application performance monitoring.
  • Amazon CloudWatch is used to monitor performance extremes.
  • Monit, Nagios, and Cacti are used to monitor metrics per instance.

Security

Defense in Depth (DiD) standards are adhered to and applied at all levels:

  • Amazon Web Services (AWS), such as Identity and Access Management (IAM), and CloudTrail
  • VPC and subnets
  • Load balancers (security groups)
  • EC2 instances
  • Operating systems use permissions-based controls

Access Monitoring:

  • AWS CloudTrail monitors all activities in our production data centers and grants us the ability to perform audits

Data Protection:

  • Secured storage
  • Encrypted transition protocols
If you have any questions about RebelMouse's technical infrastructure, email support@rebelmouse.com.

Stepped Entry Editor: Guide Your Users Through Content Creation

Small, dedicated teams can create quality content that helps your site grow traffic organically. RebelMouse's platform enables multiple communities with granular permissions and simplified contribution tools to create a collaborative workflow built for creators.

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How to Fix: Invalid Twitter Card

Sometimes when you share a RebelMouse article to Twitter, it will render the tweet without a Card:

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How to Fix: Facebook Image Sharing Error

Sometimes when you share images on Facebook that are in the body of the post, the following error will occur:

"Can't load URL: The domain of this URL isn't included in the app's domains. To be able to load this URL, add all domains and sub-domains of your app to the App Domains field in your app settings."

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When to Use the Post Content Element’s Lead Media Properties

RebelMouse's Layout & Design tool makes designing your site easy and intuitive. But there are certain design factors you need to take into account when building out your site.

When creating a post page (i.e., the landing page for any article that a user is directed or navigates to), styling it is slightly different from other pages because it requires you to use the Lead Media property of a Post Content element. Within the context of our Layout & Design tool, "Lead Media" is defined as the main post tied to a post page's URL, which includes all of its images, media, and text.

By contrast, the Posts element displays all other articles (or posts) that aren't the main post you land on. These are the subsequent posts on a page that appear afterward as you scroll — such as in an infinite scroll setup, for example.
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Cross-Site Shareable Elements on RebelMouse

We now have a new feature that will be very helpful for clients that have multiple sites and/or a site network powered by RebelMouse: Cross-Site Shareable Elements. This new feature makes styling work much easier since users are able to update several site layouts at once by editing a single element. This should also prevent duplicating code in similar site layouts, as well as saving users some coding time.

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