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Google’s New Tools Help Creators Leverage Data-Driven Content

At RebelMouse, we've always embraced the power of "big data," but we also believe the insights it offers should be broken down and made "little" again. This means that data once considered to be high-level analytics for only developers should be repackaged for content creators so they can help to move the needle on revenue and strategy.

This is important in today's digital climate because writers and social curators are in charge of every media company's greatest asset: content. They should be able to unlock the insights that are pivotal to adjusting content and social strategies to deliver repeat engagement and, in turn, conversions.


We're glad the industry has moved to prioritized data-backed content. Recently, Google announced a new insights tool for content creators called Realtime Content Insights (RCI) to help newsrooms and writers shape their content decisions with data on what is and isn't working.

According to the announcement, RCI will show users which articles are most popular with their audiences at present, as well as what topics are trending in other regions. The data is viewable in a full-screen display mode, and the platform is free for all publishers using Google Analytics.

A screenshot of RCI's "Newsroom View," showing top-performing articles, from Google.

Google Trends

The launch of RCI will pair nicely with Google Trends, a real-time search engine that shows the popularity of topics across the world.

Google Trends is a great way to determine what path your content should take, and how to optimize it for the right audience. Here's a look at how it works, comparing the search queries "yoga for mental health" and "yoga for weight loss."

For example, maybe you have a story about yoga that's trending high on your RCI dashboard. To keep the momentum going, you could explore other popular topics about yoga using Google Trends. In the example above, it's clear that "yoga for weight loss" is more popular. So a successful next step for the content team would be to create a dynamic piece of media about practicing yoga for weight loss.

Using data in this kind of thoughtful way will not only result in better-performing content, but you'll be able to track wins more easily by crafting a strategy that is proactive rather than reactive. Instead of publishing and hoping that a piece of content will do well, you can anticipate what's high-performing long before an article is live.

Even More Tools for Data-Driven Content Strategy

In addition to RCI, Google released other tools that will help journalists and content creators make the most of their efforts:

Propensity to Subscribe: This is a signal in Google Ad Manager that leverages machine learning to suggest which readers are likely to convert to subscribers.

GNI Data Lab: This is a pilot program with Google and several news organizations to test new ad strategies, and learn more about how data can help target the right audiences and optimize marketing for relevancy and context. Once completed, they will share best practices with the public.

Data Maturity Benchmark: This is a tool that allows you to compare your data to other news publishers to see how your data capabilities match up with competitors and similar publishers in the digital space.

Optimize Your Content With Powerful Insights

Sites powered by RebelMouse never publish a piece of content without first being supported by the insights that matter. We use another Google product called Data Studio that allows us to pull in many data sources and then filter them so our clients can get immediate insights that are actionable. This data can then be shared with the rest of their teams and understood at a glance, regardless of their experience with web analytics.

Example of a Google Data Studio dashboard for a RebelMouse client.

We also provide in-depth analysis that isn't available natively in Google Analytics, such as moving average reports for pageviews and users over time. Seeing how your short, medium, and long-term trends are shaping up at a glance is critical to answering the question: "How are we doing?"

Don't ever publish blindly. Let's start working together to ensure your content is backed with data that moves the needle on organic growth, engagement, and conversions. Request a proposal today to get started.

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Easily Snap RebelMouse Into Slack

RebelMouse offers a Slack integration that allows you to sync your editorial process with Slack's notifications. We can set up three events that trigger notifications:

  • Changed stages in the editorial process
  • Edited a post
  • Published a post
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A Seamless Transition: Introducing RebelMouse to New Team Members

Behind every site powered by RebelMouse, there's a team of dedicated content creators, storytellers, developers, and leaders who are working to make sure their site is growing and flourishing. Sometimes, these teams fluctuate as new members join and others leave.

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How to Use Variables to Set Colors Across Your Site

Why This Is Important

You can easily set colors for every element of your site on RebelMouse, including the color of your text, links, and headlines. Usually there's a set of 2–3 colors used across a site. But instead of hardcoding the color on every element, you can use variables to make it so that if a color needs to change, you can update it in one place instead of everywhere — making future maintenance easy.

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Learn More About RebelMouse’s High-Performing Infrastructure

To ensure every site powered by RebelMouse is high performing, secure, and optimized for user experience, we only use the best and most reliable methods to host our infrastructure. Here's a detailed look at some of the services and security measures we use every day to secure maximum stability and security for each of our sites.

Click here to learn more about what makes RebelMouse secure, stable, redundant, and high performing.

Services

Stateless services, such as application services for front end and back end tasks, are deployed within an Amazon Virtual Private Cloud (VPC) into multiple availability zones using Amazon Auto Scaling groups. Every service deployment is automated and can be done without an operator. Auto Scaling groups eliminate the need for manual recovery procedures in the event of hardware-related incidents. Additionally, Auto Scaling groups for stateless services provide the ability to balance resources according to current load.

Stateless services include:

  • Front end and back end applications
  • Background workers
  • Dedicated services for paid content and statistics

All interactions with our internal services are done via Amazon Elastic Load Balancing (ELB). Load balancing allow us to control the flow of all incoming traffic and reroute it to the group of instances that are available as necessary, which covers any networking and hardware issues. Every load balancer controls the health of the listener instance by regularly performing health checks and removing failed instances from production environments.

Load balancing and Elastic Compute Cloud (EC2) instances provide monitoring services with resource consumption data. Stateful services such as MongoDB, Redis, and Memcached are deployed within a VPC into multiple availability zones using Auto Scaling groups. Every data service has backup, recovery, and automatic failover procedures. Backup and recovery procedures are integrated into Auto Scaling groups and tested regularly.

Services performance is monitored by internal and external tools:

  • Sentry is used to track errors.
  • New Relic is used for application performance monitoring.
  • Amazon CloudWatch is used to monitor performance extremes.
  • Monit, Nagios, and Cacti are used to monitor metrics per instance.

Security

Defense in Depth (DiD) standards are adhered to and applied at all levels:

  • Amazon Web Services (AWS), such as Identity and Access Management (IAM), and CloudTrail
  • VPC and subnets
  • Load balancers (security groups)
  • EC2 instances
  • Operating systems use permissions-based controls

Access Monitoring:

  • AWS CloudTrail monitors all activities in our production data centers and grants us the ability to perform audits

Data Protection:

  • Secured storage
  • Encrypted transition protocols
If you have any questions about RebelMouse's technical infrastructure, email support@rebelmouse.com.

Stepped Entry Editor: Guide Your Users Through Content Creation

Small, dedicated teams can create quality content that helps your site grow traffic organically. RebelMouse's platform enables multiple communities with granular permissions and simplified contribution tools to create a collaborative workflow built for creators.

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How to Fix: Invalid Twitter Card

Sometimes when you share a RebelMouse article to Twitter, it will render the tweet without a Card:

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How to Fix: Facebook Image Sharing Error

Sometimes when you share images on Facebook that are in the body of the post, the following error will occur:

"Can't load URL: The domain of this URL isn't included in the app's domains. To be able to load this URL, add all domains and sub-domains of your app to the App Domains field in your app settings."

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When to Use the Post Content Element’s Lead Media Properties

RebelMouse's Layout & Design tool makes designing your site easy and intuitive. But there are certain design factors you need to take into account when building out your site.

When creating a post page (i.e., the landing page for any article that a user is directed or navigates to), styling it is slightly different from other pages because it requires you to use the Lead Media property of a Post Content element. Within the context of our Layout & Design tool, "Lead Media" is defined as the main post tied to a post page's URL, which includes all of its images, media, and text.

By contrast, the Posts element displays all other articles (or posts) that aren't the main post you land on. These are the subsequent posts on a page that appear afterward as you scroll — such as in an infinite scroll setup, for example.
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Cross-Site Shareable Elements on RebelMouse

We now have a new feature that will be very helpful for clients that have multiple sites and/or a site network powered by RebelMouse: Cross-Site Shareable Elements. This new feature makes styling work much easier since users are able to update several site layouts at once by editing a single element. This should also prevent duplicating code in similar site layouts, as well as saving users some coding time.

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