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Inside RebelMouse's Proprietary SEO Technology

Finally experience a search strategy that delivers.

When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20 years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page.


In recent years, search made a comeback after the explosion of social began to simmer. With Facebook's fake news fallout and coinciding controversial algorithm change at the beginning of 2018, Google seized upon the opening in Facebook's armor and inched ahead of the social platform for referral traffic. This reversal in leaders not only gives sites another chance at control over their content and page views, but it also illustrates that users are willing to diversify from the platforms as well.

Our unique SEO infrastructure is designed to secure a search win with every publish. Each article can be given a new search phrase to "win," and our search optimization tools will help you optimize external links, URL slugs, and metadata to win your phrase. It's what has helped many of our clients reach page one on Google.

Learn more about our robust, proprietary search technology using the following links.

SEO on RebelMouse: The Basics

Make Sure Your Article Is SEO-Friendly

How to Set a Canonical URL

Google's Structured Data Integration on RebelMouse

Create a Winning SEO Strategy With Related Articles

Google Search Console

Google Search Console is a free tool that helps you understand and optimize your site's performance on Google's search results. When Google visits your website for tracking purposes, it performs what's called crawling and indexing, a process of adding webpages into its search results.

The console will allow you to add or remove certain content from Google's search results. The tool will also help you learn which keywords trigger your site to appear in Google's rankings, and which third-party sites are linking to yours. It also allows you to monitor your site's performance on search, including locating any errors on your pages.

Click here to set up your Google Search Console.

Click here to submit a site map to Google Search Console.

Click here to learn more about our SEO Keyword Win feature, which shows what keywords you've won in the search engines so you can adjust your URL slug and related articles to improve SEO even further.

Inside the World of Search

Google's Danny Sullivan Publishes a Tweetstorm About Google's Future

The Current Climate of Facebook Instant Articles: How They Can Help You Win at SEO

SEO Is Making a Comeback. Here Are Our Thoughts

Why Search Matters More Than Ever

A Rebel's Guide to Winning SEO With Social Media

Start Ranking on Google's Page One

Not on RebelMouse yet? Start reading our strategy articles on search engine optimization, and request a proposal today if you want to start leveraging our proprietary technology to propel your SEO efforts ahead of your competition. Even if a site replatform is not on your current roadmap, we can help make sure your current site is optimized for search.

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Easily Snap RebelMouse Into Slack

RebelMouse offers a Slack integration that allows you to sync your editorial process with Slack's notifications. We can set up three events that trigger notifications:

  • Changed stages in the editorial process
  • Edited a post
  • Published a post
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A Seamless Transition: Introducing RebelMouse to New Team Members

Behind every site powered by RebelMouse, there's a team of dedicated content creators, storytellers, developers, and leaders who are working to make sure their site is growing and flourishing. Sometimes, these teams fluctuate as new members join and others leave.

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How to Use Variables to Set Colors Across Your Site

Why This Is Important

You can easily set colors for every element of your site on RebelMouse, including the color of your text, links, and headlines. Usually there's a set of 2–3 colors used across a site. But instead of hardcoding the color on every element, you can use variables to make it so that if a color needs to change, you can update it in one place instead of everywhere — making future maintenance easy.

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Learn More About RebelMouse’s High-Performing Infrastructure

To ensure every site powered by RebelMouse is high performing, secure, and optimized for user experience, we only use the best and most reliable methods to host our infrastructure. Here's a detailed look at some of the services and security measures we use every day to secure maximum stability and security for each of our sites.

Click here to learn more about what makes RebelMouse secure, stable, redundant, and high performing.

Services

Stateless services, such as application services for front end and back end tasks, are deployed within an Amazon Virtual Private Cloud (VPC) into multiple availability zones using Amazon Auto Scaling groups. Every service deployment is automated and can be done without an operator. Auto Scaling groups eliminate the need for manual recovery procedures in the event of hardware-related incidents. Additionally, Auto Scaling groups for stateless services provide the ability to balance resources according to current load.

Stateless services include:

  • Front end and back end applications
  • Background workers
  • Dedicated services for paid content and statistics

All interactions with our internal services are done via Amazon Elastic Load Balancing (ELB). Load balancing allow us to control the flow of all incoming traffic and reroute it to the group of instances that are available as necessary, which covers any networking and hardware issues. Every load balancer controls the health of the listener instance by regularly performing health checks and removing failed instances from production environments.

Load balancing and Elastic Compute Cloud (EC2) instances provide monitoring services with resource consumption data. Stateful services such as MongoDB, Redis, and Memcached are deployed within a VPC into multiple availability zones using Auto Scaling groups. Every data service has backup, recovery, and automatic failover procedures. Backup and recovery procedures are integrated into Auto Scaling groups and tested regularly.

Services performance is monitored by internal and external tools:

  • Sentry is used to track errors.
  • New Relic is used for application performance monitoring.
  • Amazon CloudWatch is used to monitor performance extremes.
  • Monit, Nagios, and Cacti are used to monitor metrics per instance.

Security

Defense in Depth (DiD) standards are adhered to and applied at all levels:

  • Amazon Web Services (AWS), such as Identity and Access Management (IAM), and CloudTrail
  • VPC and subnets
  • Load balancers (security groups)
  • EC2 instances
  • Operating systems use permissions-based controls

Access Monitoring:

  • AWS CloudTrail monitors all activities in our production data centers and grants us the ability to perform audits

Data Protection:

  • Secured storage
  • Encrypted transition protocols
If you have any questions about RebelMouse's technical infrastructure, email support@rebelmouse.com.

Stepped Entry Editor: Guide Your Users Through Content Creation

Small, dedicated teams can create quality content that helps your site grow traffic organically. RebelMouse's platform enables multiple communities with granular permissions and simplified contribution tools to create a collaborative workflow built for creators.

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How to Fix: Invalid Twitter Card

Sometimes when you share a RebelMouse article to Twitter, it will render the tweet without a Card:

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How to Fix: Facebook Image Sharing Error

Sometimes when you share images on Facebook that are in the body of the post, the following error will occur:

"Can't load URL: The domain of this URL isn't included in the app's domains. To be able to load this URL, add all domains and sub-domains of your app to the App Domains field in your app settings."

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When to Use the Post Content Element’s Lead Media Properties

RebelMouse's Layout & Design tool makes designing your site easy and intuitive. But there are certain design factors you need to take into account when building out your site.

When creating a post page (i.e., the landing page for any article that a user is directed or navigates to), styling it is slightly different from other pages because it requires you to use the Lead Media property of a Post Content element. Within the context of our Layout & Design tool, "Lead Media" is defined as the main post tied to a post page's URL, which includes all of its images, media, and text.

By contrast, the Posts element displays all other articles (or posts) that aren't the main post you land on. These are the subsequent posts on a page that appear afterward as you scroll — such as in an infinite scroll setup, for example.
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Cross-Site Shareable Elements on RebelMouse

We now have a new feature that will be very helpful for clients that have multiple sites and/or a site network powered by RebelMouse: Cross-Site Shareable Elements. This new feature makes styling work much easier since users are able to update several site layouts at once by editing a single element. This should also prevent duplicating code in similar site layouts, as well as saving users some coding time.

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