If you're running a contest or special campaign, or want to spotlight specific content, you can add a tab to your Facebook Page that looks like this:
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If you're running a contest or special campaign, or want to spotlight specific content, you can add a tab to your Facebook Page that looks like this:
Designed to be an always modern CMS, our platform is constantly expanding as we continuously update elements of our product to provide even more options for content creators. For example, our Add Media Bar is full of elegant media integrations to make each article more dynamic.
RebelMouse is always on a mission to empower content teams big and small, because creating
engaging communities takes organized collaboration. This is why we've recently made some upgrades to our Version History tool to give users a full snapshot of the path to publish.
When GDPR went into effect in the EU on May 25, 2018, all platforms, developers, and publishers made an effort to comply and achieve exactly what the 99 articles and 11 chapters of the regulation requires.
We were no different. We've updated our platform in several areas to ensure all of our clients are covered. Here's a breakdown of the features we offer to help keep you compliant:
At the start of 2019, we announced that performance would be our top priority of the year. At RebelMouse, we're traffic junkies that work every day to make sure our clients have the best-performing sites on the open web, often beating out industry giants on speed.
Our latest upgrade takes this mission one step further. We've switched to Google's WebP for image formatting and resizing. This means we'll be converting all GIF, JPEG, and PNG images to Google's next-generation image format.
At RebelMouse, we've always embraced the power of "big data," but we also believe the insights it offers should be broken down and made "little" again. This means that data once considered to be high-level analytics for only developers should be repackaged for content creators so they can help to move the needle on revenue and strategy.
This is important in today's digital climate because writers and social curators are in charge of every media company's greatest asset: content. They should be able to unlock the insights that are pivotal to adjusting content and social strategies to deliver repeat engagement and, in turn, conversions.
A 404 appears when your site isn't communicating properly with a server and an error page is delivered to your reader. Recently, RebelMouse deployed an update to better address how we track 404 pages on sites we power.
Previously, Google Analytics tracked 404 pages as if they were normal posts. This is because even if an article was deleted, the URL was still visible. For example, if your deleted post title was "Anne lives in Texas," Google would still crawl that headline.
RebelMouse supports Google News sitemaps. Google has specifications for how articles get treated in the Google News sitemap.
A sitemap is a file where you list the webpages of your site that tells Google and other search engines about the organization of your site's content. Search engine web crawlers like Googlebot read this file so your site gets crawled intelligently.
What Differentiates Our Approach
At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.
Natively Test Across Multiple Dimensions With Core KPI Measurements
Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. One of the biggest problems we observed while studying CMS platforms in our space was that creative teams were forced to test a "new design" or a "redesign," jamming a ton of very interesting decisions into one. The amount of lost opportunities to quickly build and test great ideas across the industry is staggering.
We're proud of how we've solved this problem with our Layout & Design tool. Any idea can easily be built out from the base of an existing one. You can be knee-deep in the middle of redesign work and then quickly pause for a moment go test a variant of an idea with users or colleagues.
For creative environments to stay focused while being enabled with this type of creative capacity, it's vital that all ideas end up getting measured. An idea might sound awesome to the group or a team member, but it may not always perform. All of the variant testing we enable is measured against the core KPIs that were established at launch by default. So pages per session, bounce rates, total engagement, and conversion goals are all easy to measure for your exact mission.
Knowing that this data will get measured also has a huge impact on how meetings end up being conducted and creative ideas are expressed. It's often easier to be passionate about the importance of a new idea when you know there will be no hard measures of its performance, and those are the types of creative ideas and passions that often misalign with actual growth. When teams know every test can and will be tested against core KPIs, it keeps everyone's creative energy focused on actually moving the needle.
In addition to all these elements, we've discovered that dynamic multivariate testing has to happen across the site and existing users. Testing should also be based on traffic sources. For example, Facebook has declared fullscreen ad pop-ups to be an obtrusive user interface, and is heavily penalizing sites for it. However, that's very often the most premium and desperately needed source of revenue for a media site. On RebelMouse, we enable you to serve different layouts (and variants of those layouts) to Facebook so that you can keep that premium revenue, but serve it safely away from Facebook. The creative potential — when you understand how to test variants with our platform — is unlimited.
We always think about happiness at RebelMouse, and this feature has made our clients very happy. But it's not just because of the growth it creates. It's also the positive structure it gives teams to not only work with each other, but grow strong creatively together.
Request a proposal today to learn more about multivariate testing that works.
If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.
Lazy loading has been an available option in our Layout & Design tool for quite some time. In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. Its use is suggested for common page elements such as related post lists, sidebars, and any others features of an article.
When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.
For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.
If you have "Collaborate" access in GA, you can create either shared or private annotations. If you have "Read and Analyze" access only, your annotations will be private by default, and only viewable by your user account.
You also have the option to edit and delete annotations, and can also star ones of particular importance. Here is a step-by-step tutorial of how to create them.
1. Click the small tab below the timeline indicated by an arrow.
2. Click the "+ Create new annotation" link.
3. Select the date for the annotation.
4. Enter the note.
5. Select the visibility of the annotation (if you have "Read and Analyze" access you will only be able to create private annotations).
6. Click the "Save" button.
Why You Should Use Annotations
Let's go through an example scenario. One week ago, you placed a new ad on your article page and forgot about it. Since then, the bounce rate on your site has spiked. This jump is a clear indicator that something has changed, but you're not sure what it could be. If you were to have made an annotation in GA for the ad on the day it was placed, you would now be able to easily pinpoint the ad placement in your article page as the most likely cause of the spike.
An example GA report showing a sustained peak on March 22 and onward with an annotation placed a few days prior that explains the reason for the spike — the site officially launched on March 20.
Annotations in Google Analytics can also help your your editorial team track outcomes from changes made to their normal editorial workflow. These changes could include things such as article length, byline strategy, overall composition (like assembler layouts), or SEO strategy. The data gained from using GA annotations to track these changes can inform how editorial teams guide their content creation in the future.
Limitations of Google Analytics Annotations
If you have any questions about how to set up annotations in Google Analytics and optimize them for your RebelMouse site, contact your account manager today.
On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.
The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.
Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.
At RebelMouse, we're always finding new ways to make dynamic content creation more intuitive, and this includes ensuring every article can easily be broken up into small, snackable pieces of content.
When you publish to RebelMouse, you don't just get access to a traditional CMS. You're also tapping into an online engagement platform designed to support communities. Building a creators network means your editorial team's content workflow has to operate seamlessly. And this clear path to publish is why clients on our platform can easily set up custom fields they want to show at a profile level for users in their community.
Understanding Our Detailed Customization
These are often used for passing editorial tags, sections, and custom fields into ad tags. Click here for more information.
Jinja variables are available to use in any custom HTML element.
JW Player is a very popular video CMS that provides transcoding, encoding, and a sophisticated player that can be connected to DoubleClick for Publishers (DFP) and other ad-targeting systems. RebelMouse has a deep integration with the platform for our clients that have their own JW Player license.
When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool
What Is Google Tag Manager?
Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.
When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.
Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.
Help your audience find its voice.
Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.
Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.
1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.
When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.
Finally experience a search strategy that delivers.
When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20 years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page.
At RebelMouse, we consider search engine optimization to be just as important as site performance and content distribution. The media giants are always in a tug-of-war struggle, and when Google has the upper hand, it means less dependency on platforms and — hopefully — more page views for your site. Part of the way we optimize our sites for SEO is not only in how HTML is structured, but ensuring HTML passes Google's preferred formatting for key metadata.
Amplify Every Article With Videos, UGC, and More
At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.
One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.
It's tempting to reference custom CSS using Google's Chrome debugging tools to look up page layout IDs.
The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.
Our recruiting team can help find the talent your company needs, whether it's specific to your location or someone remote. We'll go through our own processes of elimination and provide you with finalist candidates to interview.
After the interviewing process is complete and you've chosen your candidate, we also take care of their on-boarding and technical training to fill in the gaps on what they need to be successful with your company.
At RebelMouse, we believe in growing powerful communities that not only drive engagement, but generate loyal followers. We live in a universe of creators that want to share their own content with your brand.
That's why we offer a page on our platform that accepts uploads and submissions from users that can create very valuable assets, allowing you to remix and reuse with crediting and rights in place.
RebelMouse is obsessed with giving our clients an edge over the industry's average on performance. Similar to security, performance comes from a cultural dedication within RebelMouse, rather than a one-time effort. Our platform has grown so much in recent years that, put together, our network of sites ranks among the top 50 properties in the U.S.
RebelMouse is the fastest media platform available today. With that said, third-party plugins can slow your page speed down. But there are ways you can optimize them.
Monetization is a tricky hurdle for every site. On RebelMouse, we try to make every ad feature easy to use, organize, and change if needed. For example, you may have a special editorial section or set of articles that require targeting specific ads, or no ads at all.
Content creators are always battling the almighty "scrolling culture." The massive amounts of content available on virtually every topic imaginable is why we created our "Keep reading…" feature. The "Keep reading…" function is a great way to organize your content while enticing your readers to stay on site, but there are a few strategic tips worth noting first to make sure you get the most out of the feature's benefits.
Flat media is dead. That's why we are always updating our product to make it easier and more intuitive to create dynamic media. A great example of one of these features allows users to embed previously published posts into a new post through our Particle Assembler.
There is a new product update on RebelMouse that provides more flexibility around suggested tags. Before the update, whenever a user added media to a post, the platform would automatically select all suggested tags associated with that piece of media. We've updated this feature so that all tags are deselected by default, allowing content creators to choose which tags make the most sense for each post.
There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.